Are you interested in boosting
your AdSense revenue overnight? The following ideas are the very ideas that
tripled my AdSense earnings when I applied them to my first ad supported
website. This article will explain the reasoning behind each strategy, and will
follow with my particular application.
Ad Positioning
If you want your ads to get
clicked on, you have to put it in a place that it will be seen. Each website is
different, so it may require a little experimenting on your part. Typically,
the most effective position for your first ad unit will be directly under the
title, before the content begins. Another effective position for an ad unit is
at the end of your content. Your visitors, after reading your article, will
wonder what they want to do next. If you place an ad in this position, they may
click on the ad. Google gives you one more ad unit. You will have to experiment
to find the best position for this one.
My Application: On most pages I
placed one text ad directly under title before my content begins, one text ad
following my content and one text ad to the right of my content. This ad
position strategy provides me with earnings that are far above the 3% average.
Ad Formats
There are many formats to
choose from, and some perform better than others. The wider formats, being
easier to read, generally outperform the narrower formats. As a rule the best
ad formats are the 1) Medium Rectangle, 2) Large Rectangle, and 3) Wide
Skyscraper. They are all wide formats, and provide visitors with the maximum
number of ad links. Other ad formats should only be considered when space is a
concern.
My Application: On most pages I
included two medium rectangles, above and below my content, and one wide
skyscraper to the right of my content.
Ad Colors
It is best to blend you ad
colors with your website. Blue links are recommended, because this is what most
people are accustomed to clicking on, and borders should be eliminated. These
elements will not only improve your click-through-rate (CTR), they will also
improve the overall look of your website.
My Application: The links are
blue, and my ads have no border. Gray text under the link and gray text with a
colored URL were both tried. No noticeable variation in CTR occurred.
If you are ready to step out
from the crowd and begin seeing your profits soar, the first step is to learn
how to track your ad performance with AdSense Channels.
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