Google's AdSense is a superb
revenue generating opportunity for small, medium and large web sites.
Some webmasters are designing
brand new sites specifically for serving AdSense text ads. (It's against the
AdSense rules to design a site purely for AdSense, so you'll want to include a
few affiliate links or sell your own product, too.)
Here's the background info:
AdSense allows you to serve
text-based Google Ad Words on your web site and receive a share of the
pay-per-click payment. AdSense ads are similar to the Ad Words ads you see on
the right-hand side at Google when you do a search there.
AdSense is having a huge impact
on the affiliate marketing industry. It's often much easier to generate revenue
from AdSense than from an affiliate program.
Weak affiliate merchants will
die faster than ever.
If you're a merchant running an
affiliate program, now's the time to improve it FAST.
AdSense's advantages
AdSense is simple to join.
It's easy to paste a bit of
code into your pages.
It's free to join.
You don't have to spend time
finding advertisers.
Google provides well written,
highly relevant ads - chosen to closely match the content on your pages.
You don't have to waste time
choosing different ads for different pages.
You don't have to mess around
with different code for various affiliate programs.
You're free to concentrate on
providing good content and Google does the work of finding the best ads for
your pages from 100,000 Ad Words advertisers.
It's suitable for beginners or
marketing veterans.
AdSense provides simple,
easy-to-understand stats.
If you have affiliate links on
your site, you ARE allowed to add AdSense ads. However, with your affiliate
links, you must not mimic the look and feel of the Google ads.
You can filter up to 200 URLs,
so you can block ads for sites that don't meet your standards. You can also
block strong competitors.
Inevitably, AdSense is
competing strongly for space on web sites with all other revenue sharing
opportunities.
If you own a small web site you
can plug a bit of AdSense code into your site and almost instantly relevant
text ads that are likely to appeal to your visitors will appear on your pages.
If you own several sites, you
need apply only once. This makes AdSense much simpler than joining a bunch of
affiliate programs.
As you can see, I'm really keen
on this revenue sharing service.
Disadvantages
One problem is inappropriate
ads. You don't want spammed junk advertised on your site. Google's standards
probably aren't as high as yours. You can filter out 200 URLs, but in some
industries that won't be enough.
The stats Google supplies are
inadequate. They're easy to understand at a glance. However, they don't tell
you exactly which ads people are clicking on, or which keywords are involved.
That's frustrating.
Also, I'd like to be able to
identify and block ads that have very low payout rates, without doing a lot of
sleuthing and messing around.
The ad panels say "Ads by
Google" - free advertising for Google. You don't earn anything if someone
clicks on that link.
The minimum payout is $100,
which is regarded as too high by sites which don't receive much traffic. That
won't worry experienced webmasters.
Also, sites that want to
display AdSense ads may not include "other content-targeted and/or
text-based ads on the pages displaying Ad Words ads." However, human
beings review the sites. Rejected sites have been able to appeal successfully.
Another disadvantage is that Google
doesn't allow you to share your stats with other webmasters.
The AdSense Terms and Conditions say:
"Confidentiality.
You agree not to disclose Google Confidential Information without Google's
prior written consent. 'Google Confidential Information' includes without
limitation: ... (b) click-through rates or other statistics relating to Site
performance in the Program provided to you by Google..."
That's
really weird. Web
site owners need to be able to share such information and discuss successes and
failures.
A big disadvantage of the
service is that Google doesn't say how much its
AdSense partners will receive. You'll just receive an unknown
share of the revenue.
Only a company with the
goodwill and respect Google has earned could get away with such a cheeky offer.
Google says:
"How much will I
earn through this program? The AdWords ads you are able to display on your
content pages are cost-per-click (CPC) ads. This means that advertisers pay
only when users click on ads. You'll receive a portion of the amount paid for
clicks on AdWords ads on your website. Although we don't disclose the exact
revenue share, our goal is to enable publishers to make as much or more than
they could with other advertising networks."
So the only way to know how
much you'll earn is to try it and see. If you want to bail out, all you have to
do is remove the code from your site.
Don't put all your eggs in the
AdSense basket. If Google discovers fraudulent clicks on ads appearing on your
pages, it can dump your site from the service, and refuse to pay you all
revenue owed. Some webmasters who claim total innocence have had this happen to
them.
Google has made several changes
to its AdSense FAQ, clarifying varying things. For example, it IS possible to
apply for separate accounts for separate web sites. I've done so, and checked
with Google that it's OK in my case. Read the rules - they look ambiguous to
me. If in doubt, ask first!
Sometime after the launch of
AdSense, Google added "channels" which improve the tracking. I
strongly recommend that you experiment with these.
Sites with "excessive
advertising" are being rejected.